As far back as we can remember, music has and will always be an integral part of the African culture. Music compliments our ceremonies and religious functions. There is need for music at birth, death, marriage, engagement, birthday, formal parties and even during praise and worship. South Sudan has many different cultures that have always brought their unique traditions and sounds to the table.
Worldwide, the music business has changed drastically in the last decade and a half. Technology paved paths never before imagined in the music business. The internet opened new mediums for people to access music and album sales declined, creating a panic in the old order of doing things, at least the Western world’s music business was panicking. Africa, not at all. The music studios or few Record Labels that were operating didn’t have the ‘luxury’ of having their albums bought as much and there was no proper system in place for people to buy albums. Or people just didn’t buy albums.Its music industry also started releasing new acts with ear catching tunes at an unstoppable rate, a trend that still continues well into 2013 and has shown no signs of losing momentum.
If you are an African musician, don't miss this African musicians seminar in Boston from July
24 to July 27. You will have the opportunity to meet with renown musicians from other African countries and collectively figure out strategies on how to penetrate the American Market. How to prevent parading, how to market, and strategies to get your music noticed.
Gain valuable insight into the commercial potential and public perception of your music.